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What is celebrity endorsement? The so-called celebrity endorsement refers to a marketing tool that uses the plane portraits or videos of celebrities and stars to make the terminal audience of products widely known through a series of publicity carriers. At present, it has been widely accepted by various industries and business owners. I. Selection of spokesmen around brand personality and product positioningCriteria for citation王立奥尔蒂亚魔法学院——。　　Ned和Conor被迫住进了寄宿学校的同一间宿舍，一个是在橄榄球疯狂的学校里被欺负的文艺少年，一个是新到而被寄于厚望的球星队员，他们俩却悄悄地发展出一段深厚的友谊，直到引起了其他人的质疑。Ben (Sid Caesar) and Kate Powell (Vera Miles) rent a haunted New England house by the sea where their son Steve (Barry Gordon) cops the blame for mayhem caused by the pranks of three mischievous ghosts.二十年前一宗手术,令两名儿科专科实习医生况丛昕（马国明饰）与许甘枫（郑嘉颖饰）决裂。时日过去,丛昕当上顶尖医院安妮医院的小儿外科顾问医生,而一心捍卫生命的甘枫却于一间二线医院落脚,两人本来各走各路,岂料因一宗肝移植手术而再次碰头,命运亦从此连上。丛昕施计逼令甘枫加入安妮医院,再找上昔日战友心胸肺外科医生章以芯（锺嘉欣饰）,外科主管麦海琪（周家怡饰）打造出一支完美团队,目的只为拼凑心中蓝图,为兴建香港第一所儿科中心铺路。经历一个个病童的生死故事,令原本势成水火的丛昕与甘枫逐渐解开心结。此时,专科医生文柏熙（罗子溢饰）与专科实习医生连卓盈（张宝儿饰）竟发现二十年前的手术竟牵涉一个重大医疗失误,而当中的主刀就是安妮医院附属的东亚大学医学院院长锺怀霜（龚慈恩饰）,众人决定将真相揭开……